Red Mango, a No. 1 Zagat-rated yogurt and smoothie chain, is
partnering up with the Texting Awareness Foundation (TAF) to launch
a "Safe Summer Driving Campaign," which will kick off with a
high-impact billboard in Times Square and will run from June until
Texting and driving is the No. 1 killer of teens in America, and
Memorial Day through Labor Day are known as the 100 deadliest days
of summer because of critical injuries and deaths related to
texting while driving.
According to the U.S. Department of Transportation, text
messaging creates a crash risk 23 times higher than driving under
"I know that it's difficult for many of us to do, including me,
but texting and driving is very dangerous and is now the No. 1
killer of teens in the United States," says Dan Kim, founder and chief
concept officer for Red Mango. "I don't think many people know that
disturbing fact, which is why we are honored to help the Texting
Awareness Foundation deliver this life-saving message in one of the
busiest centers of the world, New York City's Times Square."
The "Safe Summer Driving Campaign" seeks to reach young people
across the country with public service announcements, partnerships
with other safe-driving organizations, in-school educational
programs, bumper stickers, reminder signs near exit areas in
parking lots and roads, and more.
TAF is also asking the public to add a tagline to social media
feeds to help remind the public to stop engaging in this activity:
"If you want to survive, don't text and drive!"